Latest Google Update - Length of Meta Description
Posted on 04th Jan 2018 11:40 AM
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What is Meta Description?
Points to remember to write a meta description
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How long should be meta description ?
We does not know for how many days it may last for, its just an experiment but the results are incomparable
Many of the big seos have made changes and the result is negative, due to long 300 metadescription. The reason is as the user is used to read the cut short summary in 2 lines and if he get to read more than 3 lines then there is possibility, that he might click onto next site for shorter snippet. What you can add in 300 long meta description, date of publishing, brand name, keyword, focus keyword and relative stuff. Make sure not more than 2 keywords are included as you may land in spammy or penalizing
Well it’s always advisable, to see the impact on changing the length of meta description, whether it is positive or negative
Try to experiment your own website with little changes in snippets, as no one wants their traffic to go down.
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