SEO Importance In Digital Marketing
Posted on 07th Mar 2020 11:56 AM
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What is SEO ?SEO stands for “Search Engine Optimization” is a way of methods, techniques and tools used to increase the traffic (number of visitors) to a website/web page by getting a high-ranking in the Search Engine. Examples for Search Engines are like Google,Bing,Baidu,Ask.com,AOL.com, Yahoo etc.
A Search Engine Optimization (SEO) Specialist analyzes, feedbacks and do required changes to websites so they are modified for search engines. This means that increasing the traffic to a site by improving page rank within search engines.
In simple terms, we can say SEOis the process of making a web page easy to find, easy to crawl, and easy to categorize. It is about helping your customers/users find out your business from among thousands of other companies. Simply we can say SEO is an integral part of any digital marketing strategy.
Digital Marketing is a type of marketing strategy, using the Internet to communicate products/brands to consumers. SEO is one of the highest methodology when one uses Digital marketing. In an online marketing same product/service will be offered by many other business sites as you also offer, how you ensure that your website is most visible to customers? This can be achieved by increasing your website user’s/consumer’s traffic, conversion and ROI(Digital marketing ROI is the measure of the profit or loss that you generate on your digital marketing campaigns, based on the amount of money you have invested) with SEO.
To understand SEO even further, it is important to note that there are two methods that can be utilized to your business advantages are on-page optimization and off-page optimization.
On-page SEO method optimizes individual webpages, to have increased traffic for a website/web page in search engines. The main factors considered to get more rank are content and HTML source code of a page.
Most important terms in Off-page SEO are Link Building, Social media marketing, Brand mentions. Off-page SEO refers to all measures taken outside the boundaries of your website which improves more traffic/ranking in search engines.
With these a business can achieve success in Following factors:
- Increased Traffic
- ROI(Return On Investment)
- Increase in site usability
- Increase brand awareness
Why is SEO important for digital marketing????
Highest rank of website is the success in digital marketing. Sometimes it is not an easy way to get more consumer/user traffic on a website, but with SEO techniques one can achieve a probability of increased traffic.SEO increases the visibility of a website in search engine. Continuous work on SEO brings success to a business in digital marketing.
There are some factors which ensure SEO is very important in Digital marketing
- Usually, users/consumers always try to visit high ranked websites in search engines.SEO techniques increases the usability and user experience.
- SEO plays a vitally important role in the promotion of a product/brand/website.
- Sometimes Users find the high ranked websites, which need to be shared on social networks like Facebook, Twitter etc for more demand for promotion.
- Keeps the website in top position in the competitive world. This is because of user trust on search engines and they mostly consider websites of higher ranking.
Digital marketing is a vast marketing technique which includes many other marketing tactics. It is a marketing tactic used to promote a brand, product, or service through digital technology, like email, mobile, TV, radio, etc.
Digital Marketing Disciplines and Subsets
We can say digital marketing discipline is a study on fields which are related to digital marketing. for example, search engine optimisation and search engine marketing are two different disciplines, but their aim is a digital channel that is a search engine result pages.
Subsets of Digital marketing are:
- Content Marketing
- Marketing Automation
- Email Marketing
- Mobile Marketing
- Search Engine optimisation
- Digital Advertising
- Social Media Marketing
We can say SEO is the heart of internet marketing. Digital marketing is not possible without SEO.SEO is the captain of Digital marketing. which makes user attention on the high ranked websites. However, Digital marketing strategy needs to be changed with every new invention or Google and changes in search engine. Every business who adopts digital marketing has to keep updated with every change in digital marketing, SEO and ranking strategies.