who should do SEO (Search Engine Optimisation) - its Importance
Posted on 08th Aug 2013 04:08 PM
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Who should do SEO (Search Engine Optimisation) - its Importance
Doing SEO means increasing free targeted traffic or visitors to your website, improving its page rank and giving your website more chances of getting the attention of the researchers. For that many have a doubt regarding who should do seo (Search Engine Optimisation) and what is its Importance. With this article all your questions will be answered.
The higher a website ranks in the results of a search, the greater the chance that site will be visited by a user. In simple way SEO means letting people and search engine to know that your website exists.
Search engine optimization is one of the most effective mediums of promoting your website online on search engines. There are several million users who log onto google/yahoo regularly,and if your website is ranking on top for some of the important search queries, then you can easily generate traffic online.SEO refers mostly to organic SEO whereas SEO Marketing refers to SEO as well as Adsense/Adwords.
Paid search, for example Google Adwords, is a good and quick way to feature at the top of search pages and can complement any SEO strategy but it is not a sustainable option. SEO is a long term alternative that will help your business become visible through organic search. The following are the main reasons that your website needs to adopt an SEO strategy:
1. Increase Your Rankings: By having a good search engine optimisation plan in place your rankings, for keywords and keyword phrases related to your business, should increase.
2. Visibility: By increasing your rankings and climbing higher on the search engine results pages your website will become more visible and start getting found by searchers.
3. Increase Traffic: As your site becomes more visible and begins to get found online your website traffic will start increasing. This is where good web design and website features are important, to ensure that your new website visitors have a good experience on your website and are not given any reason to leave as soon as they arrive.
4. Increase Leads & Sales: Now that your website is gaining an increase in traffic it should also begin to generate and experience an increase in leads and sales. For this to become a reality the website must be correctly designed and optimised in order to convert these visitors into leads and sales.
If you have are thinking about getting a website for your business developed or if you already have one it will be very difficult to succeed without an SEO strategy. Spending money on a website and not carrying out some form of search engine optimisation is like buying a mobile business and parking it in on a remote Island.
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-Define your business goals and expectations.
-Define and implement ways to measure conversions and show successes.
-Research your target market.
-Define your geographic market.
-Assess your online competitors and industry.
-Research and identify top search terms used by your target audience.
-Implement optimization throughout your site: in content, in the code,in links and navigation.
-Monitor how visitors use your site.
-Verify each month how your website ranks on the search pages of the top search engines.
-Use all this information to recommend additional ways to add value to visitor’s experience.
-Implement best practices based on changes in search engine algorithms.
-It’s your 24/7 sales force that promotes your brand across the digital sphere.