SEO interview questions and answers for Freshers and experienced candidates

Posted on 25th Sep 2014 12:00 AM

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SEO interview questions and answers droped by senior seo analyst, who taken interviews for a company.May be candidates know the SEO, but they can't giving suitable answers in interview. somebody doing SEO WORK but they can't explain why should do, just they know how should we promote a website only.

SEO interview questions droped by senior SEO analyst

What are Sitemap and its types? Which one is the best?
A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for Web design, or a Web page that lists the pages on a Web site, typically organized in hierarchical fashion. There are two popular versions of a site map. An XML Sitemap is a structured format that a user doesn't need to see, but it tells the search engine about the pages in your site, their relative importance to each other, and how often they are updated. HTML sitemaps are designed for the user to help them find content on the page, and don't need to include each and every subpage. This helps visitors and search engine bots find pages on the site

What is Canonical issue? How it is resolved?
Canonical issue is of duplicate pages, if by chance your site 2 page same content and different urls but you can't redirect it so their using canonical tag. Canonical tag using in head section on your site.
Fixing canonical issues means that you do a canonical redirect so that if someone (search engine or human) tries to go to the wrong version of your URL, they will be redirected to the correct version.

What is Keyword streaming? Give examples?
Keyword streaming means choose the best keyword for your website and then targeting to your website.

It is the process of reducing each word to its stem. E.g. "searched", "searches", "searching" all become just the root word (or stem) "search" in a search index.

In terms of websites, this is frequently used for search functionality. I.e. enabling any form of the search term to find all variations of the supplied keyword. It can significantly improve the search experience.

Explain to your clint the effect of Google Panda and Penguin on his web site?
Google want to pick quality websites.For that Google launched Panda in February 2011, mainly this update is designed to reduce rankings for low-quality sites.The main purpose of the update was just to keep those low quality and low content sites away from the top ranking results and give the actual quality sites their due.

The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines[2] by using now declared black-hat SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page

What is GWMT (GoogleWebMasterTool) and Google Analytics?
Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales.
Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites.

Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. It is part of a marketing effort to reach out to Webmasters and promote Google service

What is 301 redirection?
In the simplest of "technical definitions", a 301 redirect is a permanent redirect from one URL to the other.

For example, if your previous website was and you wanted to change it to , you'd implement a 301 redirect from the old URL to the new one. Now whoever typed in your old URL (or clicked on a leftover link to your old URL), would automatically appear at your new URL

What do you understand by the change of address? ( This is related to 301 redirects)
A 301 redirect also is often described as a "change of address form" you might get at a post office. If someone doesn't know you moved, you want to make sure all your mail is forwarded to your new place.

What you will prefer Google, Yahoo or Bing as an SEO executive?
I preferred Google, Google web search engine  is the most-used search engine on the World Wide Web, handling more than three to  four billion searches each day.

How to decrease the Bounce Rate of a Webpage?

"A high bounce rate may may be an indication that your content isn't engaging or that your advertisements are misleading. 

"Users should have some idea of what lies ahead for them. Lower bounce rates are important because it indicates optimized and efficient marketing. "It's one thing to get a user to your site, it's quite another to get them to engage with the content through a purchase or next step."

What is Breadcrumb?
When it comes to huge websites, breadcrumbs can be a great way to help users identify where they are located.

Home > Electronic Goods > Televisions > LCD

In the same way breadcrumbs help search engines structure your website correctly in their index. Recently Google added breadcrumbs in their search results and they can be seen in green text below the description if the website uses them