Advanced SEO course - Pay Per Click (PPC) - its features and advantages
Posted on 25th Feb 2014 05:20 PM
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In standard SEO OPTIONS its not very important to get traffic through PPC or CPC. But UPDATED ADVANCED SEO TRAINING includes important role for Pay Per Click (PPC). Professional SEO TRAINER says if you promote your website with keyword relevance it gives sensible and valuable traffic to your website. It effects the website to get position in top 10 pages for viewers.
What is PPC ?
PPC is abbreviated for the term Pay Per Click, which is an internet model of internet marketing in which advertisers pay a fee each time when one of their ads is clicked. Rather bringing organic traffic to your website it is bringing traffic to site in way of buying visits to site. It allows advertisers to bid for ad placement in search engines.
A PPC campaign lets you determine exactly who comes to your website. You only pay for clicks to your site. This pay-per-click advertising is based on keywords selection. The entire market of internet depends only upon correct searching terms and keywords.
SEM is the process of gaining traffic by purchasing ads on search engines. It is also called paid search and sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.
How does PPC work ?
Every time when your ad is clicked, i.e expecting a visitor to our website, we have to pay the search engine a amount. when our ppc is working out then the charge imposed is trivial because the visit is worth more than what you pay for it. For example if 2$ is charged for one click and it drives quality traffic which leads to sales and part of profit for our business gaining $300 per sale, then the charge imposed for click is worth negotiable and also acceptable. But in other case consider the following example, where our adword displays a ad stating "web designing jobs for freshers" but the ad may be displayed in content between web designing training as it is also more similar.Here in this case the students might click the ad and for each click the advertiser have to pay. The advertiser does not want students, he is searching for job aspirants. If such in case a 100 clicks happened and he has to incur good loss. Final conclusion is the keyword phrases must be most appropriate.
Features of PPC include :
If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. How often PPC ads appear depends on which keywords and match types you select. While few other factors determine how successful your PPC advertising campaign will be : They are
1) Keyword relevance
2) Landing page quality
3) Quality score