What is Google Panda and Penguine Updates

But SEO is like a cat and mouse game between Google and companies . As each generation of Google’s search algorithm improves and becomes smarter, companies that trust on SEO will try and find a winning formula to master the intricacies (complicated details) of the Google algorithm.

To the person who deal with SEO, Google panda and Google penguine should not be new to them. Google updates were introduced to develop the perfect search engine optimization.The two most discussed Google updates are Panda and Penguin, totally the purpose of panda and penguin is same (Bring the high quality and content sites on the top of search engine rankings)

Google panda means....

Many websites try to get rank with low quality content by using huge amount of advertising. Hence, Google want to pick quality websites.For that Google launched Panda in February 2011, mainly this update is designed to reduce rankings for low-quality sites.The main purpose of the update was just to keep those low quality and low content sites away from the top ranking results and give the actual quality sites their due.

Ever since Panda was launched, there have been many updates to it ranging to over 26 in total. (Panda 1.0 the Former Update on February 24th 2011 to 26th Panda #24 on Jan 22nd 2013)

It's important to remember that Panda is an algorithm update, not a manual penalty. A reconsideration request to Google won’t make much a difference – you’ll have to repair your site and wait for a refresh before your site will recover.
 
Many site owners complained that even after they made changes to their sites in order to be more “Panda friendly”, their sites didn't automatically recover. Panda updates do not happen at regular intervals, and Google doesn't re-index every site each time, so some site owners were forced to deal with low traffic for several months until Google got around to re-crawling their website and taking note of any positive changes.

What is Google Penguin?

Google algorithm update  that gave SEO experts was first announced on April 24, 2012 and 4th update on may 22nd. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques, such as keyword stuffing, participating in link schemes, deliberate creation of duplicate content, and others.  SEO's  should not look at the Penguin updates as a penalty. Google is trying to push webmasters into providing valuable content for their online users.

Since Google penguin introduce, Google’s Penguin has been quietly working behind the scenes, assessing websites and identifying those with an overabundance of manipulative links. Now, one year later, it looks like the Penguin is beginning to stretch its wings and flex its algorithmic muscles.

Basic steps to remove spammy back-links:

• Google’s Penguin was first introduced to focus on sites with the largest percentage of manipulative or spammy links. Removing manipulative back links.Do it before the Penguin update goes into effect, or after it’s rolled out.
• Build a back link profile for your website.
• Once you have identified the back links you want to remove, send a request to the webmasters in charge asking them to remove the link
• After you have sent out your link removal request you will need to wait for a response from the webmasters you've contacted.
• Finally, you may have to repeat the process until you have successfully removed all of the offending back links.